A great collection of terrifically ugly Geocities pages from back in the day. Enjoy.
A look back through the Internet history of Gibson…
The first logged website from Gibson comes in 1997, back when sites still needed to have “text only” versions (see link at the top…)
A slight site update happened around 2000. All the main navigation stayed the same but some additional product photography was added.
The next version of the site comes around 2002. The navigation moved down to the bottom. This version didn’t last for that long because by 2005…
This new version had launched, focusing more on photography and the vast array of products.
The site got another facelift around 2009, with additional content (like the lifestyle section above) that focuses on not just the products but the life of rockers.
Which brings us to where Gibson is today. Nicely laid out site with an easy to navigate structure and tons of great content.
Our agency couldn’t even function without Mac computers (and we probably couldn’t function without our iPhones, for that matter), so today we thought it would make sense to pay tribute to one of the greatest companies of all time: Apple.
The oldest log of Apple’s website is from 1998, right before the company rebounded to become the tech giant that it is today. Pretty simple and straightforward - just the way Steve Jobs likes it.
In 2001, Apple released the now-defunct iPod and changed the music industry forever. Before we knew it, CDs became obsolete. Nice shout out to iTunes 2 in the bottom left.
Six years later, in 2007, Apple introduced a pretty radical redesign of the website with an intuitive menu and some slick photography. The company’s trademark minimalist approach can also be seen here with just six items on the revamped main navigation.
Between 2007 and 2010, the iPhone took the world by storm and created a new market for cell phones with computing abilities, or as we all know and love, smartphones. Needless to say, the iPhone 4 was the main highlight of the website a few years ago.
Today’s Apple homepage still uses an extremely simple main navigation and (surprise, surprise) highlights the latest iPhone. In general, they tend to feature the newest product on the main page, so before we know it, this will probably be an iPad 5 or something that hasn’t even been dreamed up yet. After all, in the words of the late, great Steve Jobs: “People don’t know what they want until you show it to them.”
Mars is one of the largest manufacturing companies in the world, so we decided to use them as the latest example for our “Brands We Admire” series. The examples below are from 1997, 1999, 2005, 2010 and 2013.
In 1997, the first website took simple to a whole new level. The main (well, only) highlight was the original Mars bar with a clever little joke comparing the candy to the planet Mars.
Fast forward two years later and the website does a 180 by featuring every single product under the Mars brand - from candy to cat food.
In 2005, the website has gone through another completely different change, but this time with a much cleaner navigation menu at the bottom. They also introduced a cool interactive graphic to outline the “5 Principles Behind the Success of Mars.”
Five years later, the website has introduced some more content on the main page, but the layout is still pretty intuitive with obvious calls-to-action based on what the user is looking for.
Today’s version of the Mars website hits the nail on the head in all aspects of web design. There are five clean and simple icons for the main navigation, the social channels are displayed in a prominent position, and the homepage uses unique photography to tell a story. Also, we can’t forget about the obligatory ”Contact Us” button in the top right corner. Well done across the board.
We love these little burgers here at Internet Time Machine.
Krystal.com wasn’t always owned by the burger joint, it used to be owned by a company called “Krystal Technologies.” See their plea at the top - apparently they were “under assault by a South Eastern burger company.” Domain wars were popular back in the early Internet days.
By 2001, Krystal burgers had obtained rights to krystal.com, and here’s their first site. Pretty standard of early QSR sites. Lots of red and yellow!
By 2004, the site gets a refresh, focusing on the food, oh the food! I’m not sure what the “4 carb breakfast scrambler” is but I’m pretty sure I want one.
2010 sees a significant redesign. Totally redesigned, and social media is playing a role here (that is a MySpace logo included!)
Which brings us to their curent site. Not a huge change since 2010, but a shift to focus more on food photography, and MySpace has been replaced by Pinterest.